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In this chapter, you will learn about the following topics:

 

•Understanding SMS Messaging (Glossary)

•SMS Communication Guidelines (Know About SMS Compliances)

•What is Sender ID?

•SMS Best Practices (Carrier Restrictions)

•SMS Character Set - Common MIstakes

•Phone Numbers - Short Code vs Long Code

•A Beginner's Guide to SMS Short Codes

•Track SMS Open Rates